Ryohin Keikaku Co., Ltd.
MUJI's Disaster Preparedness: Everyday Preparedness, Always Ready
MUJI’s Disaster Preparedness
Introducing MUJI's everyday-use disaster preparedness products and activities.
MUJI promotes disaster preparedness under the concept of "Itsumo no Moshimo" (Everyday Emergency), developing everyday-use emergency supplies and encouraging readiness in daily life. Rather than realizing the importance of disaster preparedness only after experiencing a disaster, we aim to inspire as many people as possible to take proactive steps toward their own preparedness. Our efforts include introducing practical emergency supplies, hosting disaster preparedness events in collaboration with local communities, and proposing stockpiling solutions for offices and community spaces. These initiatives are showcased and presented through various activities.
| Organization | Ryohin Keikaku Co., Ltd. |
|---|---|
| Information | Since 2011, MUJI has been conducting various programs titled "Itsumo no Moshimo" (Everyday Preparedness), aimed at using familiar daily necessities to prepare for disasters in everyday life. The goal is to equip people with the confidence to say, "We're ready, even if a disaster strikes," by incorporating both knowledge and tools into their daily lives. |
| Website | http://ryohin-keikaku.jp |
| Department | Social Good Business Division |
| Person in-charge | Honda |
| TEL | |
| Address | 5-1, 2-chome, Koraku, Bunkyo-ku, Tokyo, Sumitomo Realty Iidabashi First Building, Japan |
